Strategy, with
hands-on perspective.

I'm a Digital Marketing & Growth Strategist with over 15 years of experience connecting marketing, technology and business strategy. My background spans B2B, B2C, ecommerce, SaaS and digital products, combining leadership with hands-on execution across SEO, Google and Meta Ads, CRM, GA4/GTM and digital transformation. With a foundation in graphic design, UX/UI and web development, I connect commercial objectives with creative thinking, technical implementation and measurement. My work has spanned regional consumer brands and digital services, from subscription acquisition and lifecycle marketing to omnichannel retail, content and brand activations.