Marketing / Case study
Interactive Accountants - Analytics & Web Experience
GA4 and Clarity evidence connecting acquisition reporting, engagement and website behaviour.
The challenge
Distinguish traffic and engagement signals from qualified business enquiries.
Strategy
Read acquisition and behavioural evidence together, with explicit event definitions and comparable reporting periods.
Evidence & execution
This project record brings acquisition reporting and website-behaviour analysis into the same review. GA4 and Clarity evidence is retained privately while reporting windows, event definitions and personal scope are completed.