Experience / 05
My brand roles included event coordination, sponsorships, athlete relationships and creative/community collaboration. The original photographs show how those programmes appeared in physical settings, from the coast to galleries and skate spaces.
Responsibilities / evidence / context
01 / Billabong
Marketing & Ecommerce Manager, Billabong / Tarco S.A.
Aug 2017-Sep 2019
Bring the seasonal brand direction into experiences that belong in the surf community.
My Tarco role included brand/event coordination with athletes, partners and production teams. Pro Miramar, Surfing Days and Adventure Division provide distinct activation settings. The photographs document the settings, not measured attendance or sales.
02 / RVCA
Brand and activation coordination with artists, athletes and production collaborators.
Aug 2017-Sep 2019 (Tarco role)
Connect artists, gallery settings and skate culture within the local brand programme.
The Gallery editions, ColorBA and Street Day show different community touchpoints: exhibition evenings, mural production and skate photography. My remit was brand and activation coordination; individual artists and photographers retain their own authorship.
03 / Element
Multi-brand marketing, ecommerce and activation coordination at Tarco.
Aug 2017-Sep 2019 (Tarco role)
Connect the annual brand plan to the skate community.
Skate Day and Bowl Contest photographs support the activation context. They complement the annual planning work described in Strategy; event-by-event dates and production credits still need confirmation.
04 / C1RCA
Marketing & Ecommerce Manager, American Distribution.
Feb 2013-Dec 2016
Keep brand communication rooted in the people and places of skateboarding.
The 2013 review covers rider/media relationships, contests and community activity. The Spring campaign and rider-led magazine creative give that culture a visible expression, developed with creative collaborators.
