Google-attributed registrations
+125.4%registrations
Experience / 01
Growth & Product Management
At HotGo, I connected paid acquisition, CRM and the subscription product across Latin America and Iberia. My remit combined regional marketing leadership with Product Owner responsibilities, working with Development, Design, Analytics and Customer Experience.
- Platforms & context
- Google Ads / Meta Ads / Thalamus / CRM / Email & push
Professional scope
- Subscription acquisition and channel efficiency
- Product priorities across marketing and delivery teams
- CRM, email, push and retention workstreams
Documented performance
Acquisition performance
Google-attributed registrations and acquisition cost reported for January 2020 and January 2021.
Google CPA
-41.5%USD
Source: Historical HotGo / Playboy Google acquisition reporting.
Two reported January periods one year apart. Registrations are Google-attributed, not total platform subscriptions or retained customers. These comparisons do not establish the cause of the change.
Selected experience
Responsibilities / evidence / context
01 / HotGo / Playboy
Acquisition, lifecycle and the subscription product
Marketing Director, LATAM & Iberia. Product Owner for HotGo.tv.
Sep 2019-Apr 2021
Connect new registrations with the wider subscription experience, without treating a signup as a retained subscriber.
I managed acquisition priorities and campaigns, coordinated CRM and lifecycle activity, and worked with the product team on the funnel and roadmap. The reviewed January reporting compares Google-attributed registrations and CPA; it does not establish the effect of one tactic or one person.
Regional revenue and churn results are reported in my CV; periods and definitions await confirmation. No measured LTV improvement is claimed.
02 / Codistry
Growth work connected to operations
Marketing & Operations Director
Apr 2021-present
Keep marketing strategy, measurement and delivery aligned across client engagements.
As Marketing & Operations Director, my remit spans acquisition strategy, CRM/lifecycle work, marketing automation and cross-functional delivery. I establish KPI and reporting frameworks and work with engineering, design and client stakeholders. This is a documented leadership remit, not a combined performance result across accounts.