Paid Media & Performance Marketing

Connect campaign acquisition with a defined, measurable website action.

I personally managed Google Ads and Meta Ads through Codistry and implemented tracking using GTM, GA4 and advertising pixels. My responsibilities included strategy, monitoring and optimisation.

Approximately 2024. July project-meeting references do not establish the complete campaign period. Advertising-account visuals and exact dates remain to be reviewed.

Adapt an artist-led message to feed and vertical placements.

The available client-labelled Meta previews show creative execution across Facebook and Instagram. My confirmed scope includes Meta campaigns, creative execution and optimisation. The material supports the campaign story; a winning variant or conversion effect still needs test reporting.

Keep the event date, matchup and ticket call to action clear across ad formats.

The June 2024 work supports professional boxing promotion in California through the agency. The previews show full-event and fighter-specific creative for the June 22 event, including the Beltrán / Villarraga matchup.

This was event advertising, not event organisation. No spend, ROAS, ticket-sales or conversion claim is made.

Communicate a local music-production offer in social placements.

Client-labelled ad previews show the studio environment and a video-led contact message. Local advertising is confirmed; detailed campaign dates, optimisation actions and reporting definitions still need review.